They also hired a new chef, who is redesigning the menu, and they are planning renovations to the interior as well. With relief funding came a new surge of optimism, and the Scottos enlisted party planner Larry Scott, whose three warehouses were full of props that could enliven the sidewalk setup more quickly than an architect or a designer could create and build a design. Employers now expect 62% of their employees back at least three days a week in September, according to a new survey from the Partnership for New York City. Although foot traffic in most of the city is nearly back to normal, in Midtown it is still only half of what it was in February 2020, according to data from Foursquare. Meanwhile, their landlords hoped they would reopen, thinking the restaurant might draw people back to work. The sisters traveled to Miami and Palm Beach and saw how packed and beautiful the outdoor spaces there were. Fresco closed again right after Thanksgiving. There were nights when there was not a single person in the dining room or the bare-bones outdoor setup. “Midtown was dead,” said Rosanna Scotto, another partner, who is also a TV news anchor. ![]() ![]() That became clearer in September, when the restaurant tried to reopen but no one came. Small Business Administration’s Restaurant Relief Fund.įresco was once known not just for its scene but also for its zucchini chips and for what Ruth Reichl called “gossamer sheets of pappardelle crowned with a Tuscan veal sauce” in her 1993 review.īut eventually competition dulled Fresco’s buzz. For some, that chance is funded by relief cash from second-round Paycheck Protection Program draws or awards from the U.S. ![]() As restaurants emerge from a year that nearly ruined many businesses, some are using a summer reopening to rethink core operations, brands and menus as they return to competing in a restaurant scene that rewards the winners and drains the losers.
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